Full Job Description
Job Title: Digital Content Strategist
Location: Trussville, Alabama
Company: Amazon
Are you ready to take your digital content career to new heights? Amazon, a worldwide leader in e-commerce and technology, is looking for a talented Digital Content Strategist to join our dynamic team in Trussville, Alabama. As part of a company renowned for innovation, your contributions will play a critical role in shaping our digital content strategies that engage, inform, and inspire our customers.
About Amazon
Amazon is not just a company; we’re a community committed to improving the lives of our customers and subsequently, our employees. With millions of active customers and a robust digital footprint, it is essential to have a strategic approach to content that resonates with our audience. Here at Amazon, we value creativity, initiative, and forward-thinking. Together, we aim to build experiences that keep our customers coming back.
Your Role as a Digital Content Strategist
As a Digital Content Strategist in Trussville, you will be responsible for crafting and executing innovative content strategies that align with our brand objectives and engage our diverse customer base. This role requires a blend of creativity and analytical thinking, coupled with the ability to leverage customer data and digital trends.
Key Responsibilities
- Develop, implement, and optimize comprehensive content strategies aimed at maximizing audience engagement and enhancing brand visibility.
- Conduct in-depth research and analysis to identify emerging trends, audience preferences, and competitive benchmarks.
- Create high-quality, inspiring, and relevant content tailored for various digital platforms including websites, social media, and email marketing.
- Collaborate with cross-functional teams, including marketing, product development, and SEO experts, to ensure a cohesive brand message.
- Monitor and assess the performance of content strategies using analytics tools, and provide actionable insights to improve effectiveness.
- Utilize A/B testing and other methodologies to continuously refine content to enhance user engagement.
- Manage editorial calendars, ensuring timely delivery of content while aligning with product launches, promotions, and other key business objectives.
- Stay updated on the latest digital marketing trends, tools, and best practices to maintain Amazon's position at the forefront of the industry.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- 3+ years of experience in digital content strategy, preferably in e-commerce or technology sectors.
- Exceptional writing and verbal communication skills, with a strong portfolio showcasing previous content work.
- Proficiency with SEO best practices and content management systems (CMS).
- Strong analytical skills with the ability to turn data into actionable insights.
- Experience with analytics tools like Google Analytics, SEMrush, or similar platforms.
- Creative mindset with a knack for storytelling and engaging content creation.
- A collaborative spirit with the ability to work across various teams and departments.
What We Offer
Amazon is committed to creating an inclusive environment where employees can thrive. As our Digital Content Strategist, you’ll have access to a range of benefits including:
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance plans.
- 401(k) with company match and employee stock purchase plan.
- Generous paid time off, including vacation days, holidays, and parental leave.
- Opportunities for professional development and continuous learning.
- Access to cutting-edge tools and technologies to enhance your work.
- A diverse and vibrant workplace culture that encourages innovation and teamwork.
Why Trussville, AL?
Trussville, located just outside of Birmingham, is an idyllic city that marries suburban charm with modern conveniences. Known for its friendly community, excellent school systems, and numerous parks and recreational activities, it offers a perfect backdrop for both personal and professional growth. Enjoy a balanced lifestyle with proximity to restaurants, shopping, and outdoor activities. Join Amazon, and experience everything this vibrant city has to offer while contributing to one of the world’s most innovative companies.
Join Us
If you are passionate about creating compelling content and driving engagement, we invite you to apply for the Digital Content Strategist position at Amazon in Trussville. This is a unique opportunity to be part of a global leader and make a significant impact in the world of digital marketing.
To apply, please submit your resume along with a portfolio that showcases your content strategy work. We look forward to discovering what makes you an exceptional addition to our team!